Elrina de Lange on LinkedIn: LIke a Girl - Always TV Commercial (2024)

Media relations don't: Leave in the middle of an interview 🚩Media relations do: - Listen to your PR team. - If you don't want to listen to your PR team, prep for the questions you DON'T want to be asked.- If you do not want to be asked the questions you don't want to be asked... listen to your PR team 📣#prfail #woolworth #costoflivingcrisis P.S. I have a list of all the PR nonos and an interview prep sheet; let me know if you want either or all

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Vikram Sakhuja, Group CEO, Madison World, in an exclusive interview with afaqs! speaks about the importance of television in building brands

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Looking back at previous years' winnersWe have had so many brilliant International Safety Media Awards Entries over the years! Here is just one snapshot example from the International Safety Media Awards Entries from 2011 Who’s there TV Commercial 2011Gold WinnerCategory: Ultra Short VideoSubmitted by: Steve GosbellOrganization: WorkSafe VictoriaCountry: Melbourne, Australia .....an emotional look at the consequence of not putting #safetyfirst. Two police officers arrive to break some bad news to a young family. https://lnkd.in/g497CdT5"Who's There" TVCWho's There was a 'circuit breaker' in the Valuing Safety (Homecomings) #campaign because this time Dad didn't make it home. Unique in the way that almost the whole spot stays with the unfolding drama at the front door. Who's There is the ultimate reminder that the most important reason for making your #workplace #safe, is not at #work at all.BACKGROUNDMr Steve Gosbell was responsible for leading the team charged with developing #communitysupport for #WorkSafe’s charter, creating new expectations for #safety and #returntowork following #injury, and #behaviourchange resulting in reduced #workplaceinjury claim rates. Marketing activity was a key contributing factor to a drop in workplace injury claims of around 18% between 2005/6 and 2013/14.If you're in Victoria then you may recall behaviour change campaigns like:* Homecomings 'The most important reason for making your workplace safe, is not at work at all.’* Any Day Now ‘If your workers aren’t safe then neither are you,’ featuring inspector Max Johnson.* The Pain Game, a light-hearted look at the serious consequences of safety failures.* Young Workers ‘If you’re not sure, ask.’A range of levers was used to effect behaviour change and engage with the #community including sponsorships (Western Bulldogs, AFL Victoria Country, Netball Victoria) and events like Work Safe Week, attracting around 6,000 people each year to educational seminars, on top of 1.5M people who accessed the online guidance annually.It's difficult to select only a handful of items to showcase, but below is a little example of what was done#innovation#media#health#leadership#Creativity #GlobalLeadership #Marketing#collaboration #safetyculture#safetyprofessionals#changemakers International Safety Media Awards' ISMA websitehttp://isma-awards.org/

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Despite their competitors, TV and film still hold plenty of sway when it comes to effective #advertising. Check out four of the key benefits here, and head to the link below to read James' detailed insights 👇https://lnkd.in/e8mXirDu

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The dull-edged knives are out for Netflix, as it tries to fend off #ScavengersReign at the Emmy's by seemingly 'forgetting' to update their Emmy Award Nomination on their platform; but of course not at all forgetting their own 'horse in the race' - #BlueEyeSamurai...This seems surprisingly* petty once you learn that it would be HBO Max who take home the win, despite dropping it first. It's all frankly a bit of a shambles, and I discuss the possible motivations and implications of this on a previous post: https://lnkd.in/e-GJYFzpIt seems a smirking irony as the equally fabulous Blue Eye Samurai is all about #honour and #dignity, which seems not to have left much impression on Netflix's PR team. Perhaps the might give them a nudge to 'play fair'.*However, none of this really seems surprising - having read Peter Biskind's book "Down and Dirty Pictures: Miramax, Sundance and the Rise of Independent Film" - a thoroughly enjoyable read if you ever wondered why things in Hollywood were so cutthroat, bitter and vengeful at times - and in all honesty, I think there is more backstabbing in LA in a decade of Hollywood than the entire Edo Period in Japan, though both seem to captivate the media and our imaginations on a visceral level...Another interesting note is that the book was written before #metoo and Harvey Weinstein's scandals, and it is revealing to learn how things like this evolved over time, sadly in plain sight more often than not... Another odd uncomfortable parallel is also that Uma Thurman - who played a female 'Samurai' in Kill Bill (an influence on BES) - bitterly parted ways with Tarantio and the Weinsteins, after said film's completion. What later gets compressed and edited by the media, usually benefits from a second look for deeper inspection and introspection, to understand why such colossal commercial forces can corrupt on many levels. As they saying goes: history does not always 'repeat', but it certainly 'rhymes'... https://amzn.to/3WFD6ljBest of luck to both. They both build on genres in unique and progressive ways. Let's hope whatever comes of this, there is more courage in making ambitious new films, with care and dedication.

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David Beckham's smart decisions have transformed him into an influential figure not only in the world of sports but also outside the green field. As a digital marketing agency, we find his journey truly inspiring. Beckham's story reminds us that branding isn't just for products; it's also about crafting a narrative around yourself. It's about authenticity and connecting with your audience on a personal level.Read the article here: https://lnkd.in/dDZj8FGS #Branding #DigitalMarketing #DavidBeckham

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The most popular whisky and bourbon brands in 2023's U.S. movies and TV shows in our latest infographic. Data and brand tracking courtesy of ProductPlacementBlog.com.#productplacement #brandedentertainment #whisky #bourbonwhiskey

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Dive into the world of whisky and bourbon brand placements with our vibrant infographic, showcasing 2023's top players in U.S. media. Data tracked by ProductPlacementBlog.com.#productplacement #brandedentertainment #entertainmentmarketing #whisky #bourbon

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Why So Serious? The Key to Comedy in Advertising 💬 We can all use a good laugh! LBB (Little Black Book) hosted an awesome panel today featuring Gary Steele, Chief Creative Officer at DDB Group Aotearoa NZ, on the power of comedy in modern marketing. Gary touched on why humor is so effective when executed in a sensitive yet bold way. More thought leadership and insights to come as we round out the week! #DDB #DDBatCannes #CannesLions2024 #Cannes2024

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What's a teaser before your television segment?When you get a television segment, you will often be asked to do a teaser before the commercial to get people excited about your segment.It's like the hook we use when pitching. If you have products you can showcase like I do below. If you have a book, this is a great time to have fun and wave it back and forth or point to it. Get creative! This is your time to shine!Here is my teaser from yesterday before I went on to do my tailgating segment on Good Day DC.What do you think? Would you stay through the commercials to watch 😜?#mediastrategy #publicity #publicrelations

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